The Business of Photography with Rick Sammon

Many of us, myself included, love photography so much we just want to do more and more of it, and hopefully make at least a little money from it. Today we’re looking at taking a business mindset approach to our photographic efforts, once again with Rick Sammon.

Links Mentioned in today’s show:

Find Rick’s website here:

Buy Rick’s Books on Amazon, Photo Therapy:

Photo Quest:

Chris Orwig’s Book:

The Thank You Economy:

Real Magic:

Canon’s Virtual Product Launch:

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Palouse Shoot-n-Print Photography and Printing Workshop

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Introduction and Announcements

I am your host, Brent Bergherm. Welcome to Latitude Photography podcast, the place where travel-outdoor photographers come to learn, grow, create and be inspired. We’re all on a journey to make more images and to do so with purpose. Thank you so much for being here.

Rick, you’re back once again. Thank you so much for being here to share with us some thoughts and tidbits of wisdom regarding our photography and how to approach things if we’re looking to make it a part-time or even a full-time endeavor.

Main Topic: The Business of Photography

  1. It’s a business. 
  2. Always have a “cush.”
  3. Your money can work harder for you then you can.
  4. It takes a lot of peanuts to feed an elephant.
  5. You never know who is watching.
  6. Socialize or succumb.
  7. Networking is needed.
  8. Listening is as important as hearing.
  9. You have no competition.
  10. Never mistake motion for action.
  11. You don’t drown by falling in water. You only drown if you stay there.
  12. Never give up!
  13. Emotional Intelligence is key.
  14. Write it down.

Please remember, I’m running a special right now. If you purchase my Master Photo Print online course you’ll get a free year of Latitude Photography School once it’s released. This offer is good until July 31, 2020 and it is good for all who have purchased the course, whether it was a year ago that you bought it, or if it’s today. There’s a link in the show notes, please take a look and if it’s right for you I’d love to have you join us there.


  1. Find us on the web at
  2. Find me on facebook at
  3. Find the podcast facebook group at
  4. Find me on instagram @brentbergherm
  5. Find me on YouTube at
  6. Find me online at
  7. And finally, my online learning platform for photographers is found at
  8. Find Rick at
  9. Find Rick on YouTube
  10. Find Rick on Instagram @RickSammonPhotography